Built on Relationships
We partner directly with growers and stay close to the source rather than working through brokers.
Our Mission
About Sunset Produce Co.
“Our mission is to simply add tremendous value”
We work directly with our California grower partners to make sure their quality fruits and vegetables reach our retail buyer partners through long-term relationships, hands-on sourcing, and reliable delivery from field to market.
- Direct sourcing from established California growers
- Direct, efficient sourcing and delivery to our retail partners
- Long-term relationships built on trust and reliability, not transactions
- Consistent movement of high quality product from field to market
Our Approach
Built On Relationships,
Not Transactions
Our “we must add value approach” to both our grower and customer partners connects farmers and markets with our transparent, reliable service.
Trust Over Transactions
Our business is based on long-term partnerships, not one-off deals or open-market volume.
Hands-On Sourcing
We stay involved in the movement of product from the farm forward, not just at the point of sale.
Commitment to Consistency
Growers rely on us to move product responsibly, and buyers rely on us to protect quality and reputation.
Where We Source
Three Tiers. One Reliable Supply Chain.
We source California produce directly from growers across our key agricultural regions,
ensuring transparent movement and dependable supply for the retail market.
Core Supply
Central Valley: California’s Core Produce Belt
The Central Valley, our back yard, is the heart of our supply. It is where consistent growing conditions, experienced farms, and reliable harvest cycles make it possible to move fresh product at scale. Our relationships in this region allow us to provide steady volume and dependable quality throughout the season.
Local Partnerships
Regional Family Farms: Trusted Growers, Local Strength
Our network of regional family farms brings depth and flexibility to our supply. These multigenerational growers combine hands-on expertise with a deep understanding of their land, allowing us to source high-quality produce across key growing regions. By working closely with trusted partners, we ensure consistent availability, responsive logistics, and produce that meets our standards from field to delivery.
Extended Network
Partner Growers: Expanding Supply with Proven Partners
Beyond our core regions, we collaborate with a curated group of partner growers to extend our reach and maintain year-round supply. These partnerships are built on shared values and standards for quality, food safety, and reliability, allowing us to scale quickly while maintaining consistency. This extended network ensures we can meet demand, adapt to seasonal shifts, and deliver high quality fresh produce without compromise.
